Very excited for this documentary called Revenge of the Electric Car which features the founder of Silicon Vallet start-up Tesla Motors, Elon Musk, competing against the entrenched automobile giants (who are finally attempting to innovate) for supremacy in the emerging electric car market. Below is the description:
“In 2006, as many as 5,000 modern electric cars were destroyed by the major car companies that built them. Today, less than 5 years later, the electric car is back… with a vengeance.
In Revenge of the Electric Car, director Chris Paine takes his film crew behind the closed doors of Nissan, GM, and the Silicon Valley start-up Tesla Motors to find the story of the global resurgence of electric cars. Without using a single drop of foreign oil, this new generation of car is America’s future: fast, furious, and cleaner than ever.
With almost every major car maker now jumping to produce new electric models, Revenge follows the race to be the first, the best, and to win the hearts and minds of the public around the world. It’s not just the next generation of green cars that’s on the line. It’s the future of the automobile itself.”
I think it will be interesting to see if Musk can reach a low-price, high-volume system coupled with a distribution and marketing network by the third iteration of the Roadster as is his plan: “our third-generation vehicle will be low-price and high-volume”. And, if this occurs, will it be in time to compete with Chevy and Nissan who already offer electric cars to the mass market, albeit at 30K+ price tags. Another interesting fact to consider is that Tesla, right now, is a sports car/niche/higher-priced brand. Can it transform into a mass market electric vehicle company and is this what it wants to be? Only time (and listening to Musk interviews about the topic, haha) will tell.